In today’s digital landscape, cybersecurity is not just a necessity—it’s also a lucrative opportunity. It is top-of-mind with your customers as cybersecurity breaches skyrocket. As a Dell Technologies partner, you have a unique advantage in that you can leverage Dell’s comprehensive security solutions to create an impactful campaign. This type of campaign not only protects your clients, but also significantly boosts your revenue. Here are some ways you can utilize the upcoming Cybersecurity Awareness Month in October to jump start this opportunity.
Why Security Matters
Cyber threats are escalating--75% of organizations report one or more cybersecurity incidents in the past 12 months [1].This growing concern translates into a high demand for robust cybersecurity solutions, which remains steady in the face of economic highs and lows. By initiating conversations around your customers’ security needs, you can position yourself as a trusted advisor, opening the door to opportunities you might not previously had visibility to, tapping into this demand and offer your clients peace of mind.
Dell’s Proven Solutions
Dell’s security solutions are designed to address the most pressing security challenges, beginning with our secure design lifecycle process, to our secure supply chain, to the data immutability and isolation of PowerProtect Cyber Recovery. From advanced threat protection to secure data recovery, Dell provides a comprehensive suite of infrastructure and client solutions, as well as services like Managed Detection and Response and Cybersecurity Advisory Services, that help safeguard businesses against cyberattacks.
Financial Benefits for Resellers
Dell Technologies partners can benefit from rebates and multipliers, as well as cross-sell and upsell opportunities. Sell your own services or resell Dell services to augment your own offerings to command higher margins and increase your average deal size. Additionally, the recurring revenue from managed security services and support contracts can provide a steady income stream, ensuring long-term profitability.
Building Trust and Loyalty
A well-executed cybersecurity campaign can also strengthen your relationship with clients. lead to increased customer loyalty, repeat business, and valuable referrals, further amplifying your growth.
Act Now
Don’t miss out on the financial potential of cybersecurity. October is Cybersecurity Awareness Month—the perfect opportunity to remind your customers of this critical aspect of IT. Stay tuned and take advantage of Dell’s cybersecurity activities and resources available in October to share with your customers. By doing so, you’ll not only protect their businesses but also unlock new revenue streams for your own.
Check out the resources below and connect with Dell in October to learn more.
[1] Forrester’s Security Survey, 2022 and 2023, and incidents during the past 12 months cost half the organizations over $1M – Forrester Security Survey 2023
