The end of Windows 10 support, scheduled for October 14, 2025, presents a valuable opportunity to increase revenue and grow your business. As Microsoft gets ready to end support for Windows 10, your customers will be faced with an important decision: upgrade or get left behind with open exposure to security risks.
How big is this opportunity? Big—it’s the largest PC refresh in a generation. According to research firm Canalys, there are currently 240 million PCs unable to upgrade to Windows 11.[1] What’s more, 40% of those PCs are over 6 years old, nearing the end of their usable life regardless of operating system support.[2]
Why upgrade?
Upgrading many PCs may present a tough decision for your customers, especially given the capital outlay required to overhaul a large percentage of their fleet. However, the benefits can far outweigh the costs. Upgrading can bring improved performance, security and AI efficiency.
In fact, a Forrester study found Windows 11 PCs can deliver a reported 250% return on investment (ROI) with benefits like reduced help desk calls, improved productivity and easier deployment. [3]
Outdated PCs not only increase the risk of data breaches but also hinder productivity due to compatibility issues with newer software. These challenges can significantly impact user efficiency.
The most compelling reason to upgrade is the productivity boost that modern PCs offer. Dell’s Windows 11 AI PCs can empower your customers with productivity that meets the challenges of the AI era. Advances like enhanced efficiency and collaboration tools help streamline workflows, improve video conferencing and integrate advanced AI capabilities.
New AI PCs also help strengthen security. Instead of dealing with a fleet of individual threat vectors, your customers can rely on layers of security and advanced security measures like BIOS Verification and Indicators of Attack. These systems proactively detect threats before they can cause harm.
Additionally, upgrading also helps your customers meet their sustainability goals. Dell’s specialized hardware is engineered for AI and parallel computing, reducing energy consumption. Dell also incorporates recycled materials and bioplastics into its PCs, alongside 100% recycled or renewable packaging materials, showcasing a commitment to sustainability.
Now is the time to seize the opportunity to help your customers embrace the future of AI PCs and grow your business in the process. And Dell is with you every step of the way. To find out how, download the Success Pack now.
[1] Canalys insights and exclusive reports April 2024
[2] Canalys estimates after 6 years old, PC analysis, March 2024
[3] Commissioned study delivered by Forrester Consulting “The Total Economic Impact™ of Windows 11 Pro Devices”, December 2022
